The quadruple Bottom Line; People, Planet, Purpose, Profit. In order to develop the well-being of our communities, we need all four to grow in tandem as a network of needs. Planet If the planet is not positively affected, we don’t do it and go back to the drawing board. Purpose Joy and spiritual fulfillment are the end game goals. We do everything in our power to achevie these basic human needs. PEOPLE The positive development of communities through a sustainable network is our aim. Profit Profit is a means of well-being, self-sufficiency and sustainability.